Kuoni Destination Management’s new look and feel
Kuoni Destination Management’s new look and feel
During the last six months, Kuoni Destination Management (KDM) has been preparing the launch of its visually revitalised brands and marketing communications activities. Based on the company’s newly defined core values, the brands’ updated “look-and-feel” will make its first official appearance at the trade fair World Travel Market in London from 10 to 13 November 2008.
The redesign affects Kuoni Destination Management’s current brand portfolio of local destination management companies (DMC) and the business unit Kuoni Connect, formerly known as FIT@Kuoni. The branding concept supports Kuoni’s position as one of the world’s leading destination management companies.
Kuoni Destination Management’s current brand portfolio includes a broad range of local destination specialists like Kuoni’s European DMC network, AlliedTPro which is the leading DMC in North America, Asian Trails in Asia, Private Safaris in East & Southern Africa, the leading Indian local specialists SITA and Distant Frontiers and the German DMC network Conference & Touring. KDM is also active in Arabia with its newly acquired DMC Desert Adventures and in Australia with Australian Tours Management.
The redesign aims to streamline the visual appearance while at the same time strengthening each local specialist’s brand. “We are a tightly knit network of highly specialised DMCs,” says Rolf Schafroth, CEO of Kuoni Destination Management. “We can offer the full spectrum of destination management services on a global scale like no other company. Our clients receive authentic, localised services while benefiting from our global purchasing power; and they can depend on a reliable and established travel partner.”
Kuoni Destination Management and its multiple brands will be exhibiting at the World Travel Market in London from 10 to 13 November 2008 (Main Stand No. GV4200).
