Australian Tours Management Unveils Corporate Rebranding
Australian Tours Management Unveils Corporate Rebranding
<<Australian Tours Management, the business unit of Kuoni Destination Management in Australia, will unveil its new corporate design at the Tourism Australia trade event “Greater China Travel Mission”, which will be held in Guangzhou, China, from 8 to 12 November 2009.
The unveiling of Australian Tours Management’s new corporate brand will take place at the Greater China Travel Mission (GCTM). The new brand aims to better showcase the local specialist’s ground services for the incentive, leisure and special interest groups’ segments throughout Australia.
“The redesigned brand marks a major milestone for our offices since becoming a member of Kuoni Destination Management in 2008. Being part of the international network helps us to continuously develop our position in new sales markets outside of Asia, where we have firmly established ourselves over the years,” said Eng-waa Teh, Managing Director of Australian Tours Management. “The Greater China Travel Mission is the ideal platform to showcase the new look and feel as our important trade partners will be the first to be introduced to our new corporate identity,” he added.
GCTM targets group and leisure travel markets and provides direct access to travel agents, tour operators, government representatives, media and airlines in Greater China Regions of China Mainland, Hong Kong SAR & Taiwan. The event also updates Australian suppliers on new and existing issues affecting the Greater China Regions.
Australian Tours Management will be participating at the Greater China Travel Mission in Guangzhou, China, from 8 to 12 November 2009 (booth no 5).
