Desert Adventures Unveils Corporate Rebranding
Desert Adventures Unveils Corporate Rebranding at ATM 2009
Desert Adventures, part of the Kuoni Group’s strategic business division Destinations, has unveiled its new corporate identity at this year’s Arabian Travel Market, 5 – 8 May 2009.
The unveiling of Desert Adventures’ new corporate brand took place at the Arabian Travel Market in Dubai, 5 – 8 May. The new brand aims to better showcase the local specialist’s ground services for the business, leisure, group, MICE and cruise segments throughout the UAE, Oman, Qatar and Bahrain.
“We believe the brand is more mature now. Our corporate ethos has more depth and definition and emphasises our present position, not just as a key market leader, but as a company that sets the pace. Indeed, everything about us is now on the same page and that cohesive impact is already being seen in a very positive way”, said Samir Tabbah, CEO Desert Adventures. “The Arabian Travel market is the ideal platform to showcase the new look and feel”, he added.
