“Explore” India with Sita – authentically and from a different angle
“Explore” India with Sita – authentically and from a different angle
Sita, the business unit of Kuoni Destination Management in India, is launching its new product line “Explore” at the World Travel Market, held in London, UK, from 9 to 12 November 2009.
Explore is Kuoni Destination Management’s newest product line for leisure travellers and features out of the ordinary tours for everyone. Individuals and small group tours seeking a truly authentic and sustainable travel experience will be shown a different angle when it comes to travel. Sita will help guests explore the great outdoors, local customs and charming hospitality, flavourful traditional cooking, stimulating art, intriguing architecture – and much more – in a unique yet easily accessible manner.
This specifically designed selection of new programmes requires extensive local know-how and expertise. The out of the ordinary Explore tours range from short half or full day experiences to longer full week expeditions. Programmes such as a bicycle tour through old Delhi offers an insider view into its narrow and bustling-with-life lanes; “Jaipur by Night” will help travellers re-discover the attractions of this city without having to deal with the day-time crowds and the hectic atmosphere; “Varanasi on Foot” is a full day cultural tour showing Hindus living their faith, bathing pilgrims, meditating sadhus (holy men) and priests conducting funeral rites; these are only a few of the newly established Explore products on offer.
“The basic concept of the product range is to explore a place with one's heart. These tours are based on principles of responsible tourism, social and environmental consciousness, cultural experiences as well as unique encounters with people and nature. The tours bring diverse communities together and increase understanding of the same,” said Dipak Deva, CEO Destination Management, India & South Asia.
Sita will be exhibiting at the World Travel Market in London, UK, from 9 to 12 November 2009 (stand no AS 4660).
