Explosion of cherry blossoms - Washington, US
Kuoni Destination Management US transformed the very modern event space at the Newseum in Washington to celebrate the MetLife's 25th Anniversary. Through the use of custom backdrops and lighting, Kuoni transformed the white and chrome space into a colourful explosion of Cherry Blossoms, which represents the US nation’s prize foliage.
Black and white linen topped with centrepieces of aubergine, red and dark pink echoed the famed flower. Lighting and banquettes were placed in the cocktail area which created a warm atmosphere for the reception.
The anniversary celebration was highlighted when newsies invited the guests to dinner shouting “Extra Extra – read all about it.” The custom newspapers highlighted the Cherry Blossom Festival, history of the historic meeting and the evening courses.
Guests were awestruck by the memorable view and environment. From the moment the valued guests stepped off of the elevator, they were introduced to the authentic, historic, understated elegant theme.
“The Newseum evening inspired with cherry blossom was more than my internal customer could envision and it truly felt we were in the midst of the cherry blossoms. Kuoni was able to transform a raw conference space into an elegant affair and that is truly a test of a company's ability to paint the picture prior to and execute the plan.”
Senior Meeting Planner, MetLife