Denise Ferrier-Mavor
Regional Manager of Sales, Central
Denise has been 24 years in the industry and for over 18 years in the company.
WHAT IS YOUR FAVOURITE FEATURE ABOUT YOUR DESTINATION?
Favorite features to me within our destination are difficult because there are so many. But there are two that I would have to single out: Wrigley Field and the Lakefront. Wrigley Field is a venue associated with the city and evokes emotions for me. I never tire of including Wrigley field for programs. The Lakefront is another aspect that makes our city special. There are equally many ways to include the Lakefront into the total Chicago experience.
WHAT’S NEW AND HOT IN YOUR DESTINATION?
Our most popular activities are the Architectural River Cruise and Wrigley Field Rooftop events. Exploring our city from different views is always inspirational. Our guests never seem to tire experiencing our city from these two great views.

DESCRIBE THE BIGGEST MISPERCEPTION OF YOUR DESTINATION?
Internationally, we are still perceived as being a mob town with gangsters like Al Capone running around. Chicago is a big hometown and those who have come are always delighted by how much there is to take in.
DESCRIBE THE BIGGEST MISPERCEPTION OF YOUR DESTINATION?
Las Vegas and Orlando.
DESCRIBE SOMETHING FUN OR A TWIST ON EVENT CONCEPTS THAT YOU RECENTLY DID?
Recently, we produced a fantasy baseball experience. The venue was no other but Wrigley Field and we personalized Cubs jerseys, guests had use of visitor’s locker room and a photo opportunity with their individuals names illuminated on the historical Wrigley field marquee sign.